Adidas Originals Augmented Reality Campaign

Augmented reality is growing in popularity but this is by far the best display I’ve seen. For the new Adidas sneakers, the company has embedded codes in their tongues, which enables you to open up an online world via webcam at the Adidas website. This is great advertising and product design!

[via FreshnessMag]

Posted in: Advertising, Creative, Product Design on March 5th by cwhitmore
Tags: Ad Campaign, Adidas, Adidas Ad, AR, Augmented Reality

So What is “Freakn’ Sweet”

Ever find yourself staring at a computer with your mouth open and eyes glazed over, hell you may even be drooling. Well we call that TV Face and that's not Freakn' Sweet.

So what's the cure? Obviously it's freaknsweet.com! I can't believe you had to ask...

Simply put, we're a bunch of geeks that like sharing the cool stuff we find online. Do you want to share something too? Click here.