A lot of companies are talking about “going green” these days, but here’s one that’s actually doing it. Boxed Water Is Better discovered that it was actually kinder to the environment to box rather than bottle the water. Turning to the century old milk-style beverage container for inspiration, 90% of the boxes are made from renewable resources, shipped flat, and filled on-demand with great tasting water. And you can feel even better knowing that 20% of Boxed’s profits are spent on planting new trees and creating new forests. Plus, the black-text on white-background boxes will look cool in your fridge, like something out of the Dharma Project.
[via Uncrate]
Tweet
