You don’t need to get a phone. You need a phone that gets you. That’s a line from HTC’s new “quetly brilliant” campaign. They have definitely been a major name for Windows Mobile users for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that launched on Monday. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.
Check out the TV ads after the break.
[via Engadget Mobile]
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