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Adidas Originals Augmented Reality Campaign

Friday, March 5th, 2010

Augmented reality is growing in popularity but this is by far the best display I’ve seen. For the new Adidas sneakers, the company has embedded codes in their tongues, which enables you to open up an online world via webcam at the Adidas website. This is great advertising and product design!

[via FreshnessMag]

Posted in Advertising, Creative, Product Design | View Comments

Adidas: Create Your Adicolor

Saturday, February 27th, 2010

This is a cool ad campaign from Adidas called “Create Your Adicolor”. The ads were produced by agency TBWA Barcelona and the photographs were by Ramón Serrano. I haven’t seen these state side so I assume they were kept across the pond. Check out more images after the break.

Posted in Advertising, Creative | View Comments

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So What is “Freakn’ Sweet”

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