Augmented reality is growing in popularity but this is by far the best display I’ve seen. For the new Adidas sneakers, the company has embedded codes in their tongues, which enables you to open up an online world via webcam at the Adidas website. This is great advertising and product design!
[via FreshnessMag]
This is a cool ad campaign from Adidas called “Create Your Adicolor”. The ads were produced by agency TBWA Barcelona and the photographs were by Ramón Serrano. I haven’t seen these state side so I assume they were kept across the pond. Check out more images after the break.
As most geeks are, I’m a huge fan of Star Wars and Adidas is helping to feed my addiction. In January the Adidas Orginals Star Wars Collection ($TBD) are hitting the street near you. Adidas partnered with Lucasfilm to put the characters in a series of 10 pairs of sneakers. Some you will see are Darth Vador, Yoda, Princes Leia, Han Solo, Stormtroopers, and Luke Skywalker.
Make sure to check our the Adidas Star Wars site, it’s freakn’ sweet and check out pictures of the shoes after the break.
[via Fubiz™]
