It is the ultimate beer-lover’s fantasy: a bottle of beer with a woman on the label whose bikini disappears as fast as the drinker can consume its contents.

Three friends in Sydney have taken on the Australian beer market with a unique world first marketing concept for their new beer.  The label is Skinny Blonde, a low-carb beer that is thriving on the current popularity of Australia’s new crop of ‘healthy’ beers.

But there is another reason it is popular: the Skinny Blonde bottle features a 1950s-style pin-up called Daisy whose red bikini disappears as the beer level drops and the bottle warms up, thanks to the modern ink technology used on the labels.  If you want another treat, head over to their site and check out these lovely ladies.

Update: Sadly they don’t have the original site up anymore so no naked six packs… However, they are clothed after the break.

[Skinny Blonde Beer via TimesOnline]