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HTC You ad campaign: A phone that gets you

Thursday, October 29th, 2009

you

You don’t need to get a phone. You need a phone that gets you.  That’s a line from HTC’s new “quetly brilliant” campaign.  They have definitely been a major name for Windows Mobile users for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that launched on Monday. Considering HTC’s recent slew of high-profile handset launches like the HeroHD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Check out the TV ads after the break.

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HTC Announces the Touch Pro 2 (Breaking)

Monday, February 16th, 2009

touchpro2

Remember the HTC TyTN II? Sure you do. It was released in several iterations including the AT&T Tilt here in the states, and was one of the first smartphone devices to include a tilting screen – a handy feature for watching movies, navigating in the car, or emailing.

The successor to the TyTN II, the Touch Pro, was known to be HTC’s flagship business device. Though it was sleek and sexy, it wasn’t perfect – it lacked the awesome tilting screen, plus was as thick as a brick.

At MWC, HTC has taken the wraps off of the brand new Touch Pro 2 (press release). It’s running with Touch HD resolution (800×480)…making us wonder why this wasn’t called the Touch HD Pro. Beyond some difference we’ll get to in a moment, the Touch Pro 2 brings over many specs from the original Touch Pro: A Qualcomm MSM7200A CPU clocking in at 528MHz, 512 ROM plus 288MB RAM, WiFi, aGPS, 1500mAh battery, 3.2MP camera, FM Radio, Accelerometer, and Windows Mobile 6.1 (though we’re leaning towards the Touch Pro 2 running WinMo 6.5 when it gets released). Release is set at Q2 for Asia and Europe, with a stateside release in the summer.

So how is it different than the original Touch Pro? Here is how:

1. Size: the Touch Pro 2 is just slightly thinner by about 1mm at 17.25mm thick.
2. Screen: though not as large as the massive 4″ screen on the Touch HD, the Touch Pro 2 rocks a 3.6″ display, which is .8″ bigger than the original. It also tilts.
3. Zoom slider: on the bottom of the screen, it looks as if we have a capacitive zoom slider for use with Google Maps and web browsing.
4. No D-Pad: this omission probably won’t be popular with Windows Mobile fanatics, but HTC seems to know what they’re doing
5. Speakerphone on steroids: with dual microphones and speakers, the Touch Pro 2 does speakerphone like a…pro. Just flip the device over on its back at a board meeting, and you’ll have an instant speakerphone.
6. Straight Talk: we’ll have to delve into this further at another time, but this feature seems to allow for better management of calls, conference calls, and emails. You know, business stuff.
7. Keyboard: HTC is going with an offset key pattern to make typing a bit more natural.

So overall, it looks like the Touch Pro 2 is a device that we can look forward to lusting over. We’re elated that the tilting screen is back. More coverage on the Touch Pro 2 as we learn about it. In the mean time, keep yourself busy on the Touch Pro 2 page.

EngadgetMobile has a demo of the Touch Pro 2 that lets us learn a few new things. First, the dual microphones are used for noise cancellation. Second, pressing the Windows key will take you to the TouchFLO 3D program launcher…though we think this is just an easy way to cover up the fact that the Touch Pro 2 will launch with WinMo 6.5.

[via pocketnow.com and EngadgetMobile]


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