Who needs pockets? Use your head!

cwhitmore — Fri, 18 Dec 2009 02:37:13 +0000

Most people are content with carrying their iPod in their pocket. However if you’re not “most people” then we’ve got a treat for you. It’s the new beanie ($50) from iThreeSixty and it comes with headphones and a clear window to hold your iPod.

I think there’s a couple things to point out with this. Other than the obvious “tool” factor, you won’t be getting tangled up in the headphones but you should be careful that your friends don’t catch you listening to Miley Cyrus.

On a cool side note, some versions include an unspecified donation to AWARE, a group that supports breast cancer awareness. Thats good cause we like boobs!

[via DVICE]

Apple ad “breaks” Yahoo! page

cwhitmore — Mon, 19 Jan 2009 11:21:27 +0000

Click here to view the embedded video.

Apple’s newest online ad has a pretty cool media placement — something that we’re starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action — in this case, gameplay — begins to move all the elements on the page.

Earlier this year, Nintendo did something similar when it launched a trailer for its Wii game “Wario Land” on YouTube. In it, Wario not only busts up obstacles in the game but also ends up busting the entire YouTube page. It went viral to the effect of 4.35 million views on that single placement on YouTube. Visible Measures estimated it actually had 150 other placements, contributing to 1.5 million views.

While Apple’s been clever about not only crafting interesting rich-media online creative but also about where it puts that creative — remember the ads it has run on NYTimes.comwhere the ad units interact with each other? — it’ll be hard for it to trump Nintendo.

Freakn' Sweet » iPod

Who needs pockets? Use your head!

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Apple ad “breaks” Yahoo! page

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